Going crazy for Korean fashion – Made in Korea


“When I shop, the world gets better, and the world is better, but then it’s not, and I need to do it again.
(Confessions of a Shopaholic-the movie)”
― Sophie Kinsella

I like to think I am a fashionable woman and well-dressed majority of the time. I would describe my style as quirky mixed with a girly charm. I am not girly in manner, but I love shoes, handbags, make-up, jewellery, lots, and many clothes. What girl doesn’t love to look good or a shopping spree?

My friends refer to me as a shopaholic and having far too many clothes. However, a girl can never have too many things and there are days where I cannot find anything to wear.

My love of Korean fashion developed on a trip to Camden Market in London and Notting hill. I discovered a stall, which sold incredible girly dresses and quirky jackets and knitted cardigans. I was hooked on the clothes and every weekend I stayed in London, I made a quick stop to the different stalls. My favourite purchases are a blue three quarter sleeved long cardigan with army style buttons. It looks fab with a pair of jeans or teamed with a skirt and dress. I also bought an adorable yellow floral print dress, which reminds me of summer and lifts my mood whenever I wear it.

This year I decided to make a trip to one of the fashion capitals of the world Tokyo. The bright lights, Harujoko, and Lolita girl’s fashion had always fascinated me. I decided to make my journey more exciting and added in two-day stop to Seoul, the capital of Korea for some retail therapy.

I fell in love with Seoul as soon as i entered the airport. The airport was huge and it offered free Wi-Fi, free charging booths, free laptops to surf the net. I hopped onto a metro and headed to Itaewan the ex pat and tourist neighbourhood. I discovered countless boutiques selling all Korean made clothes, jewellery, and bargain prizes. I bought an incredible Channel inspired leather bag with a chunky chain and cute ballerina pumps.

“I love shopping. There is a little bit of magic found in buying something new. It is instant gratification, a quick fix.”
― Rebecca BloomGirl Anatomy: A Novel

What I noticed the most is that the Koreans have a natural effortless style. Both the men and women took pride in their appearance and they loved shopping almost as much as I did. For my second night, I stayed in Myeondong and walked around the market, which came to life at night with hundreds of stalls all selling Korean made products. I discovered that the Koreans love shopping so much that the shops and department stores in namdaemun are open until 4:30am. Yes, I did shop until the early hours of the morning and purchased a black wool coat with orange and red collars and a real fur collar. I could not get enough of the 1,000’s of stalls selling everything I could possible want and need. I only wished I had a bigger suitcase and more money. After my shopping spree, I headed to one of the many 24-hour coffee shops and ordered a chocolate soufflé and hazelnut latte. Shopping makes a girl hungry.

Armed with my suitcase full of Korean goodies I boarded my plane and bid farewell to the city of fashion that is true to its own people and style.

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